Expert or Influencer? (English version)
Today making money thanks to the internet is easier than ever. There is a WAVE of services that we can get just by typing a few words in a search engine. Sometimes we don’t even look for it, but the services come to us through constant propaganda. It is enough to have searched the internet for something as simple as a ladder, so that our social media profiles are filled with ads selling … LADDERS.
Now, not only are “stuff” sold on the internet, they also sell “expert” services.
An expert is an expert in his area. It requires many hours of study, training and experience. An expert can also be an Influencer, but being an “influencer” does not make you an expert.
Expert or influencer? How to distinguish them?
Don’t miss me, I’ll explain here.
Let’s take an example to understand this. Let’s think of a lawyer. Let’s select a name for that lawyer. How about, Lawyer Pérez? _ Very well.
Mss. Pérez completed her law studies and passed all the exams to practice as a lawyer. She also has 3 to 5 years of experience. One day she decides to open a page on Facebook, Instagram and Twitter where she shares advice related to law in various fields. Her audience grows. She constantly stays connected with her followers and finally starts offering online consultations at a fair cost.
Mss. Pérez is an expert and influencer.
Now let’s think about another character. What if we named her Michelle Johnson? _ Very well.
Michelle Johnson had a work accident. At work they did not call 911 in time. At the hospital the doctor saw her and did not make a correct diagnosis. Michelle, suffered a lot from this. On the one hand she couldn’t work and on the other the pain in her body was frustrating her. Fortunately, Michelle went to another doctor who treated her correctly. She improved, but was unable to return to work for six months, so she sued her job and the first doctor who treated her. She won both cases!
Following this experience, Michelle Johnson (not a real name) decided to open a Facebook, Instagram and Twitter page. She offers “legal advice” and her profile says “LAWSUIT EXPERT”. Her audience grows. She constantly stays connected with her followers and finally starts offering online consultations at a fair cost.
Michelle is an influencer, NOT AN EXPERT. #suewithmichelle
_I would NOT hire Michelle.
However. There are sooooo many people who have enough experience to be considered experts in an area and do not necessarily have a university degree to support them. There are also services that do not require such extensive knowledge, as is the case of a lawyer, doctor, nutritionist, engineer, etc. There are countless people in the networks who really provide VALUE and TOOLS that can help in our lives, work and entrepreneurship.
Their work in networks, that is, online, is consistent with their work offline. ONLINE AND OFFLINE, the person offers quality services and expertise.
They are the ones who proclaim themselves experts to whom you have to be CAREFUL, very careful. Before hiring verify the following:
- Reviews = online opinions of the expert’s services that are NOT found on their website.
- Business Registration = The Department of Labor maintains an online register of all businesses. If the person is NOT registered and with their documentation in order, why would you hire them?
- The price is very cheap. At least 50% of what others would charge. It’s an irresistible “bargain”.
- Answers to your questions. Analyze the answers to the questions you ask. Send your questions directly to the “expert.”
- Ask about their accreditations or experience, before hiring. You can also ask other people who follow you to identify themselves as their customers.
Every day a new fraud scheme appears.
I am honestly concerned that elderly people close to me could be victims of something like that.
We think that fraud will only happen by a call or an email, but what about the one who claims to be an expert and is not? From whom we buy a service and then realize that we have been misled due to good marketing or a nice website.
This can happen to ALL of us. It already happened to me and I don’t want the same to happen to you.
If you find value in this writing, please share it so others can benefit as well. Don’t forget to clap or clap this article before exiting the screen.
Until next time,
-Yamaris #unautuadeña
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